Can You Find the Missing Information?
June 18, 2008 –If you're new here, you may want to subscribe to my RSS feed to get ideas and tips on marketing your local business online and offline. To get the lastest small business ideas follow me on Twitter Thanks for visiting!
This direct marketing piece elevates the door hanger. It not only comes as a truck that matches this plumbing companies service trucks but gives you two free hose washers to boot. It also extends their brand that has been around since 1936.
But, do you notice something missing in this great direct marketing piece? Go ahead and click through to see a larger version… You got it… there is no web address. Even though the company has a great brand and mindshare in their market, they still can’t afford to miss out on low hanging fruit. Make it easier for customers to convert by giving them even more valuable information.
What if I got this letter and I wanted to know what specific plumbing services they offer or maybe I wanted to see some customer testimonials. With this piece you can’t and you wouldn’t even know where to find them. But, by including that tiny little web address that won’t cost you anything extra to print on this piece you can help capture your customers attention and answer their questions before they walk away.
A direct marketing piece can’t tell you the whole story of your company, but by using that piece to send them to your site you can tell your whole story. Remember the ones interested enough to go to your site, are the ones you will be glad you spent your money on.
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