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Testimonials or Reviews? How About Both?

Friday, June 27th, 2008

I have talked before about the importance of reviews and the local business listings. Reviews are important for your business listings because they help you rank higher in the listing as well as adding credibility. But, what about when users come to your site? It is your job to entice them ...

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SMB Advertising Lesson #1: Know Your Target Market

Wednesday, June 25th, 2008

Possibly The Worst Advertising Campaign Ever .... #5 Originally uploaded by michellebflickr If you are going to be spending a lot of money advertising online or else where for your small business, you better know who you're spending your money on. One of the basic rules of advertising is to spend your ...

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