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Finding Your Most Effective Marketing Media

photo by:awnisALAN

Over the next few days I am wanting to take a look at how to find the most effective marketing mediums for your business. I also want to look at what is and isn’t working in local business marketing. And, I might push the thought of effective Internet marketing, as that is what I know best, and I have seen its fruits for many companies. Check out my thoughts below on a few of the media out there today.

Daily Updates:

• How do people find your service or goods? Is it the yellow pages, the Internet, or the newspaper? Are you optimized for all of them?
• What marketing medium is giving you the greatest ROI? How are you determining ROI? Important questions. Important answers.
• Are you still spending too much on yellow page listings? More & more of your customers are moving online to find you. http://snurl.com/2err5
• What about my newspaper ad? It’s good advertising for now. But don’t be surprised if you see fewer customers and higher ad costs from it.
• Now & in the future, you will need to be in your newspapers online edition, with a link to your biz. This gives you huge Local SEO boosts.