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How The Internet Can Stretch Your Local Advertising Dollars

Space and time is limited in most local advertising methods such as television and print. Space and time can also cost you a lot of money. But, extending your advertising online can help you stretch the dollars that you are spending offline. You do this by including your website or a custom page set up for ad referrals to your site in all of your advertising pieces. There are some great ways to do this that can be pretty creative.

This could include having the advertising posing a question while the website holds the answer. Doing a give away in your ad where the only way to win or get a prize is by going online.This can be a great to build traffic to your website, especially if you have great content on your site that would keep the visitor coming back more and more.

If you are holding a local event, after the event post pictures and videos that event goers can watch. This will allow you to extend the relationship people are having with your brand.

What other ideas do you have for extending your advertising online?

Daily Updates:

• With radio stations creating better websites to interact with listeners, they are also creating prime spots for local advertising.
• There are many great ways to integrate your radio campaigns with your Internet efforts. Create custom pages for special events, for example.
• By advertising both on a “good” radio station website and on the radio, you create a solution that will not be missed by their listeners.
  
• Give the listener something online they wouldn’t get anywhere else. Like a promotion, or an interactive quiz. Online you control the message.
• Are you sending offline media consumers online? TV, radio, newspaper, movie screens, etc. Greet these customers in custom ways.