Small Business Landing Page Tips
June 17, 2008 –If you're new here, you may want to subscribe to my RSS feed to get ideas and tips on marketing your local business online and offline. To get the lastest small business ideas follow me on Twitter Thanks for visiting!
What do your visitors first see when they are online? Is it a good impression? Does it give them the information they are seeking quickly? Could they make a purchase decision from the landing page alone? The easier your customers can access your information the greater the chance of them choosing you for their service. I have a lot to say on landing pages and the daily updates below are only a small portion on what is ahead.
Daily Updates:
- Landing page tip. Keep it simple & let them convert from the page you are sending them to. Example: e-mail form, registration, or newsletter.
- Local businesses should include everything they sell or do in PPC landing pages. If a mechanic, what kind of cars, & maintenance, etc.
- Be sure to include all important contact info on your landing page. Address, phone #, business hours, days open, email, contact person, etc.
- Make yourself really local to customers on your landing page, by embedding a Google map to your location, & include driving directions. (Here is an example of embedding a map into a contact page)



140Local brings you Local Business marketing tips, tricks, and ideas, with a strong emphasis on local search. 140Local.com is the compilation of my