Small Business Landing Page Tips
June 17, 2008 –What do your visitors first see when they are online? Is it a good impression? Does it give them the information they are seeking quickly? Could they make a purchase decision from the landing page alone? The easier your customers can access your information the greater the chance of them choosing you for their service. I have a lot to say on landing pages and the daily updates below are only a small portion on what is ahead.
Daily Updates:
- Landing page tip. Keep it simple & let them convert from the page you are sending them to. Example: e-mail form, registration, or newsletter.
- Local businesses should include everything they sell or do in PPC landing pages. If a mechanic, what kind of cars, & maintenance, etc.
- Be sure to include all important contact info on your landing page. Address, phone #, business hours, days open, email, contact person, etc.
- Make yourself really local to customers on your landing page, by embedding a Google map to your location, & include driving directions. (Here is an example of embedding a map into a contact page)
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