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Testimonials or Reviews? How About Both?

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I have talked before about the importance of reviews and the local business listings. Reviews are important for your business listings because they help you rank higher in the listing as well as adding credibility.

But, what about when users come to your site? It is your job to entice them to call or purchase from you. Part of doing this is by having quality testimonials from customers about their experience with you on your website. This can be a written testimonial, or a photo and written testimonial, or a video testimonial.

Why not try all three, it could only help your credibility.

Daily Updates & Links:

• When marketing online as a small business it is all about simplicity. Do a check to see how easy is it for your customers to convert online.
• Ask friends and neighbors to look at your site. See how long it takes them to know enough about your site to email or call you.
• I’m going to start a listing of great local business sites. If you know a biz with a great site that caters to locals send it over. Thanks.
• Reviews are great for local business listings, but you need testimonials for your website as well. It can be a quote & a photo or a video.
• Testimonials used with images or video of the testifier is more powerful to visitors. They want real people telling them why you are great.